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Sea Tangle

  • Date: March 26, 2017

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Category leader Sea Tangle needed an engaging and distinctive brand to reflect its high level of quality and innovation in a crowded marketplace. This brand also needed to provide creative cohesion between the new e-commerce website and packaging Nika developed for Sea Tangle’s popular sea kelp noodles.

In addition to extensive research on users of sea-sourced noodles, Nika held a messaging workshop with Sea Tangle’s key stakeholders to distill the essence of the firm’s goals and how they are reflected in its distinctive product offering. We then brainstormed and ideated to create flowing forms that embodied the nature of the product and the philosophy behind it - and we imbued both the packaging and website with this design identity.

In addition to a dynamic website, e-commerce platform, and packaging, Nika provided a definitive style guide to inform internal design projects going forward.

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Cohesive brand and dynamic e-commerce

The new Sea Tangle site with its simple e-commerce interface is optimized to adapt to whatever type of device, screen, and resolution is used to view it. A cohesive brand point-of-view unifies the dynamic website and distinctive packaging.