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Cross Mediaworks

  • Date: March 26, 2017


Through its three trademark companies – Cadent, one2one Media, and TCA – CMW drives bottom-line results for 500+ advertisers and agencies and 200 pay-TV providers. Its technical platform reaches more than $140 million households and $500 million devices.

As a major player in the advanced TV revolution, Cross MediaWorks is leading the next generation of cross-platform solutions with turnkey addressable TV capabilities, data-driven media solutions, and performance-based marketing.

Nika delivered updated assets and a new color palette to ensure a parallel brand experience that spans print, web and all visual communications.

CMW chose Nika to revitalize the branding for its trademark website and subsites for each of its three companies. Nika also created a magazine ad and billboard for the Cannes Film Festival for this marketplace leader.

Cohesive design across all major touch points creates a new brand for major ATV player