If not, here is why you should.
Nearly 80% of consumers do research online before they make a decision. Before your sales team even knows who Amir is, I am busily searching online for the right solution before I make my final decision. Your website is your hardest working salesperson – it works 24 hours a day, 7 days a week. It’s so loyal to you that it never takes a vacation or sick time. Sometimes we forget our website is our #1 salesperson, our front-line – so it’s time to make it say I am so 2017, not #tbt 2011.
Humans are quick to judge – it’s in our nature. Our brains say so many things when we visit a new site. Since my first impression of a website usually happens within the first 5 seconds, your website’s sales pitch needs to be on point!
Here are the 3 important S’s to achieve credibility within those 5 seconds:
– SMARTPHONES…You need to be smartphone/tablet ready
51% of search is now processed on mobile. If your website is not built on a responsive design, you can wave goodbye to half of your potential clients.
– SIMPLICITY…Simple is the new fancy.
Navigation is key for your users. Your website’s simplicity guides consumers up the path you are looking to drive them. If you drive them with simplicity, the process of seeking specific information becomes pleasant, keeping users engaged and hungry for more.
– SOCIAL…Social media is like cake; you can’t live with it or without it.
Active consumers are on social media. Connecting your website with social media allows consumers to touch social media either before or after visiting your website. If your social media is as interesting as your website you can gain an active follower, which is how your #1 salesperson now generates new leads.
In conclusion..whether you are a startup creating a new site or an established business looking to refresh an older site, build your new site to be simple, mobile ready, and don’t be afraid to brag about it on your social links.
Amir Shobeiri, nikalabs.com