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Omnichannel Marketing, Personalization and Your Brand

Omnichannel Marketing, Personalization and Your Brand

Seventy-one percent of marketers believe that the proliferation of customer touchpoints has led to increased customer expectations for personalized, relevant experiences…

nikalabs February 14, 2017
How to Build a Stronger Digital Brand

How to Build a Stronger Digital Brand

Building a strong digital brand is a hot topic of conversation for every kind of company from one man shops to multinational enterprises. It’s not the same as…

nikalabs February 1, 2017
Creating Content for Buyer Personas

Creating Content for Buyer Personas

Companies have employed buyer personas for quite some time to determine how to market and sell to potential customers . The development of a persona includes creating…

nikalabs January 10, 2017
E-commerce Trends for 2017

E-commerce Trends for 2017

As the year 2017 begins, we took some time to sit back and look at 2016 to see what trends stood out in E-commerce and to discuss what’s up and coming for E-commerce…

nikalabs January 5, 2017

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