Gaining public’s trust and gaining reliable donations is difficult when nobody can find you online. Therefore, charities and nonprofits rely on their websites to raise awareness, collect donations, and alert members of important news. Whether you commission a web design agency or a freelancer, make sure your website has these key factors:
1. Donation Form
Paypal is always an option but a professional charity websites have donation forms directly on the website. Through these forms, donors can wire money directly to your cause.
2. Photos from Your Non Profit
The use of real, authentic photos of your staff and missions establishes how legitimate you are. A few stock photos here and there can make your site look professional, but relying entirely on stock photos makes you look like a scam artist.
3. Contact Links
Many charity websites have only one contact address. This makes it difficult to sort out e-mail. Larger charities may want to consider adding a contact form with different topics, or different e-mail addresses for different departments. This makes it easier to sort through the mail you receive.
4. Interactive Media
Put a “mission statement” video on YouTube or Vimeo. Use Pinterest, Flickr, or Facebook to share and circulate images of successful campaigns. Your donors and volunteers may want to create content of their own, so encourage and reward them for great submissions. Once you create authentic content, circulate it through social media.
5. Social Media Integration
Nonprofits must be where the donors are— and that includes on social media! Your primary social media links and “badges” should be on the front page of your site. Facebook, Twitter, and Pinterest are great places to start. Your donors and volunteers can network with you on these sites, and help you create buzz.
What is your favorite local charity?